Creator Rate & Deal Profit Calculator (US) – UGC Rate, Usage Rights & Brand Deal Take-Home Spreadsheet

A $2,000 brand deal isn't $2,000 in your pocket. A manager typically takes 15–20% and an agent 10–20%, both out of your fee. Then come payment fees, currency conversion, the editor, props and tax. This calculator prices the deal properly, then shows what you actually keep.

What it does

• Price the deal: content from your own rate card, plus usage rights (organic, paid ads for 30, 90 or 365 days, or perpetual), whitelisting per month, exclusivity, raw footage, extra hooks and rush. Starting percentages come from 2026 UGC rate guides: +30% for 30 days of paid ads, +50% for 90 days, +100% for 12 months.
• What you keep: agent, manager, payment fees, currency conversion, editor, props, travel and tax come off line by line.
• Take-home per hour: split your hours into ideas, filming, editing and admin to see what an hour of this deal is really worth.
• Walk-away price: the lowest fee that hits your target per hour after every cut. Below it, the verdict gives you the number to counter with.
• Compare Deals: line up to 30 offers side by side, with a take-home, per-hour figure and counter-offer for each.

Works with

Microsoft Excel, Google Sheets (free) and Apple Numbers, in $. Instant download. Part of the creator business range, or get all six in the Creator Business Bundle.